Fundamental Brands

What We Do

We are a growth accelerator for exceptional consumer brands in fragrance, personal care, and private label.

As a holding company, we provide the capital to fuel growth and the expertise, resources, sales and distribution networks to help brands reach their full potential.

At the heart of what we do is partnership. We embrace and support founders, driving them to focus on what matters most: creating high-quality products, nurturing loyal customers, and building enduring brands—while maintaining the authenticity that makes them unique.

Becoming Fundamental with
Access to a Powerful Team of Founders. Innovative R&D. Scalable Manufacturing. an Enterprise Digital Presence. Hands-On Expertise. Scalable Manufacturing. Marketing Excellence. Expanded Sales and Distribution Channels.

Our Brand Selection Process: Designed for Growth

At Fundamental Brands, when we acquire companies, we concentrate on helping them scale and thrive.

We focus on partnering with brands generating $2 to $50 million in annual revenue that already have:

A strong identity‍
Skilled leadership
A product customers love

We buy a majority stake using a blend of cash and equity, giving founders strong incentives and the freedom to grow and contribute to something bigger.
This structure means they:

Stay invested in their own continued growth.
Benefit from belonging to a collaborative and expanding family of brands.
Retain meaningful upside as their business and our collective portfolio grow.
Gain freedom to innovate as our shared infrastructure and expertise in HR, finance, manufacturing, distribution, and marketing remove the administrative load—capabilities most brands can’t build alone.

It’s a win-win-win-win for investors, consumers, founders, and our firm.

Brand Portfolio

Established in 2007, Palm Beach Beauté develops and manufactures high-quality fragrance collections at accessible price points. The company produces licensed lines for well-known names such as Ellen Tracy, Ford Mustang, and IZOD, while also creating original brands under its own trademarks.

Clinically-proven biotic skincare and wellness rituals that promote beauty and balance for the skin and mind.

Amala has a robust product line with 17 SKUs actively generating revenue across multiple sales channels.

Fueling the next chapter for high-potential brands.

What We Do

Our Brand Selection Process: Designed for Growth

Brand Portfolio